LIVGolf

Client: Territory Studio

LIV07_LightingScene_002a_CAM_LEFT_v2a_Aluminum

When the client originally approached the studio, we had multiple potential directions to take the creative. I was given the task of exploring doing a custom space for each of the twelve teams. The concept at the time was to take what the teams were known for and elevate their identity beyond a simple logo or design aesthetic.

Working closely with the Creative Director, I came up with the idea of each of the teams having their own locker room, designed and dedicated to the spirit of the teams. The locker rooms would be distributed radially around a cylindrical space, which would represent both the "O" in the LIV Golf logo as well as the hole on the golf course. After discussing this concept with the CD, I threw together a rough storyboard.